Top Brands Who Participate in Multan - Pakistan EV Fest 2026

Multan is changing. The city known for shrines and Sufi saints is now becoming Pakistan's unexpected hub for electric vehicles. And it's not just talk, top brands are putting their money where their mouth is.

Pakistan EV Fest 2026 is happening in Multan, and the lineup of participating brands tells you everything about where the market is headed. Companies like JeTour, Jolta Electric, United, Ramza, and EveON aren't here by accident. They see something in Multan that others are missing.

Why Multan? Why Now?

Most companies focus on Karachi, Lahore, and Islamabad. They fight over the same crowded markets while Multan sits there with 4.7 million people and growing purchasing power. South Punjab has over 30 million people within driving distance. That's not a small market, that's an opportunity.

Defence Housing Authority Multan, picked as the venue, tells you about the target audience. These are affluent, forward-thinking residents who can afford to be early adopters. Traffic Police Multan coming on board as a safety partner, shows government backing. When officials support an event like this, it signals policy alignment.

The infrastructure is ready, too. Multan's electricity grid can handle charging stations. Roads are being upgraded. The city is positioned perfectly between major highways connecting north and south Pakistan.

Who's Running This Show

Eventy.pk and Social Bakery are presenting Pakistan EV Fest. They've built their reputation on executing large-scale events across Pakistan. This isn't their first rodeo.

S/G Digital and DrivePK.com are handling digital media. DrivePK.com brings automotive credibility when they cover something, and car buyers pay attention. S/G Digital expands reach across social platforms.

But the real story is in the brands stepping up as sponsors.

Jolta Electric: Building the Infrastructure

Jolta Electric isn't selling cars. They're solving the problem that stops people from buying electric vehicles: where do you charge them?

Their product line focuses on charging solutions and EV components. While others talk about selling vehicles, Jolta is making sure those vehicles can actually function in Pakistan.

They signed up as a Community Sponsor, which gives them official recognition, logo placement on sponsor panels, website listing, social media mentions, and access to networking opportunities. They get a 5-person dinner allocation and can distribute promotional materials.

But here's what matters: Jolta is thinking infrastructure first. They know that charging stations in Multan will serve the entire South Punjab region. One station in DHA Multan reaches everyone from Bahawalpur to Rahim Yar Khan.

Their strategy is straightforward. Get into Multan early, build relationships with DHA residents and local businesses, create charging infrastructure, and become the default option when anyone in the region thinks about EV charging.

They're not chasing quick sales. They're building market position.

United: The Mystery Player with Big Plans

United is interesting because they're not putting all their cards on the table yet. As a Community Sponsor, they're getting their name out there without full commitment to the co-sponsor tier.

What we know: They're active in Pakistan's automotive and mobility sector. They have expansion plans. And they chose Multan as a testing ground.

Their community engagement approach focuses on local stakeholder relationships. They're meeting with business owners, talking to DHA residents, and understanding what Multan specifically needs.

The smart move here is permission to promote community initiatives. That clause in the sponsorship package lets United position itself as a community partners, not just another company trying to sell something.

Their pre-event buzz creation matters more than the event itself. By the time Pakistan EV Fest starts, United wants everyone in Multan to know who they are and why they're different.

Ramza: Local Advantage Meets New Asia Group Power

Ramza comes with serious backing from the New Asia Group of Companies. That name carries weight in Pakistan's business circles.

They already have a local presence in Multan. They understand the business culture. They have existing stakeholder relationships. This isn't a company parachuting in for one event and leaving.

Their sponsorship leverage strategy focuses on maximization. Every website listing gets optimized for search engines. Every social media mention gets amplified across channels. Every networking opportunity gets prioritized based on potential partnerships.

What Ramza brings that others don't: trust. New Asia Group's legacy gives it credibility. When they say they're committed to EV infrastructure in South Punjab, people believe it because the group has delivered before.

They're using Pakistan EV Fest to showcase what they offer attendees, partners, community members, and the broader industry. It's thought leadership positioning showing up as experts, not just vendors.

EveON: Next-Generation Tech Play

EveON represents the innovation side. They're focused on next-generation EV solutions with a technology edge.

Their product range and service offerings target specific customer segments: early adopters who care about specs, tech enthusiasts who want cutting-edge features, and environmentally conscious buyers who want more than basic transportation.

Why would a tech-focused company sponsor an event in Multan instead of going straight to Lahore or Karachi? Market testing in a tier-2 city gives them data without the noise. They can learn what works before scaling up.

They're maximizing their community sponsor package by using the certificate of appreciation in marketing materials, participating in post-event highlights, designing community engagement activities, and planning distribution channels for promotional materials.

The 5-person dinner allocation becomes their networking weapon. Five carefully selected people per session: potential dealers, distributor prospects, government officials, and key influencers.

EveON's market penetration strategy treats Multan as a regional hub. Get Multan right, then expand to the surrounding districts. Build dealer networks outward. Plan after-sales service centers based on regional demand. Educate customers starting from the center.

JeTour: The Big Money Co-Sponsor

JeTour went all-in. They're not a community sponsor, they're the Co-Sponsor. That means they paid significantly more for significantly more visibility.

"Drive Your Future" is their tagline, and they're backing it up with comprehensive activation across Multan.

Outdoor Advertising Dominance

JeTour's logo appears on billboards across the city. SMDs (Social Media Displays) in high-traffic areas show their vehicles. Streamers and banners hang citywide. Cut-outs at strategic locations create physical presence.

This isn't subtle. When you drive through Multan during Pakistan EV Fest, you see JeTour everywhere. That's the point.

Event Presence Maximization

They get on-stage brand announcements during the event. Their logo appears on event banners and backdrops. The event website gives them homepage visibility. Sponsor panels place them in premium positions.

But the real value is the physical product display booth. While community sponsors get recognition, JeTour gets space to showcase actual vehicles. People can sit in them, touch them, and ask questions.

Media and PR Integration

Selected press releases mention JeTour. Digital marketing materials include them. Print collateral features their branding. Social media scheduled posts highlight their vehicles. Event promo videos and reels put JeTour front and center.

This creates content they can repurpose for months. Every video clip, every photo, every mention becomes marketing material long after the event ends.

Networking and Hospitality

JeTour gets a 10-person dinner allocation, double what community sponsors receive. They're using these dinners strategically: key stakeholder meetings, government official engagement, dealer and distributor meetings, and customer interaction sessions.

These aren't casual dinners. They're working sessions where deals get discussed, and relationships get built.

Content and Collateral

Co-branding on event brochures gives JeTour association with a credible event. Promotional material distribution puts their catalogs directly into attendees' hands. Test drive vouchers create follow-up opportunities.

They're collecting digital content throughout the event for repurposing photos, videos, testimonials, and interviews that become marketing assets.

JeTour's Multan Strategy

Here's where it gets interesting. JeTour isn't just sponsoring an event; they're entering a market.

They're establishing a Multan dealership. Service center infrastructure is planned. Spare parts will be available locally. After-sales

Support gets committed resources.

Their target customers are clear: DHA Multan residents with disposable income, business owners and professionals who value quality, government fleet opportunities for bulk sales, and corporate sales potential.

But the bigger vision is regional. Multan becomes their South Punjab headquarters. From there, they build sub-dealership networks in surrounding districts. Market education and awareness campaigns radiate outward. Community-building initiatives create brand loyalty.

They're projecting quantifiable outcomes: brand awareness lift, lead generation targets, test drive bookings, media value equivalency, and social media reach and engagement.

The qualitative benefits matter more, though, such as brand association with innovation, government relationship building, industry leadership positioning, and trust and credibility enhancement.

The Digital Partners Making It All Work

S/G Digital and DrivePK.com aren't sponsors; they're amplifiers.

S/G Digital brings audience size and reach. Their content distribution channels extend event visibility beyond physical attendees. Engagement metrics show what's working. Their previous event coverage success means they know how to generate buzz.

For participating brands, S/G Digital offers extended digital presence beyond the event, content creation and curation, social media amplification, and SEO benefits through backlinks and mentions.

DrivePK.com adds automotive authority. They're the leading automotive platform in Pakistan. When they review a vehicle or cover an event, car buyers pay attention. Their credibility and trust among car buyers make their endorsement valuable.

Decision-makers access DrivePK.com when researching vehicles. Having sponsoring brands featured in Drive.com content reviews, comparisons, and expert endorsements provides long-term visibility on their platform.

Why Brands Really Sponsor Events

There's a psychology here that most people miss.

When a company pays to sponsor an event, they're not just buying logo placement. They're buying into a community. It's similar to subscription services where people keep paying even when they don't use the product much.

Research shows 73% of buyers maintain subscriptions even though they're not fully using them. Why?

Because canceling means admitting you wasted money. The subscription fee becomes "sunk cost optimization."

Brands treat sponsorships the same way. The initial investment gets justified by thinking long-term. It's not about one event's ROI; it's about building relationships that pay off over the years.

There's also class signaling happening. Being part of Pakistan EV Fest marks you as a forward-thinking brand. You're in the "optimization class" of companies investing in the future. Other brands and consumers recognize this.

EV early adopters are "qualified self-obsessives," people who optimize their lives and signal status through choices. They don't just want transportation; they want membership in a progressive tribe.

Brands participating in Pakistan EV Fest understand this. They're not selling products; they're offering tribal membership. Buy our EV, join the future, be part of something bigger than yourself.

This is why Apple Watch and Oura Ring work. They're recognizable within the tribe. When you wear one, other tribe members know. The same psychology applies to EVs. When you drive a JeTour or install a Jolta Electric charger, you're signaling membership.

Community Sponsor vs Co-Sponsor: Which Makes Sense?

Community Sponsors pay less but get less. Co-Sponsors pay significantly more but get comprehensive visibility.

Community Sponsor makes sense when you're testing the market, building initial relationships, or working with limited budgets. You get official recognition, basic visibility, and networking access.

Co-Sponsor makes sense when you're serious about market entry, have products to showcase, and need comprehensive media coverage. You get outdoor advertising, premium event placement, extensive media mentions, and double the networking allocation.

The ROI timeline differs, too. Community Sponsors should see returns within 6-12 months through partnerships and local relationships. Co-Sponsors need 12-24 months to justify their investment through dealership sales and brand establishment.

Budget allocation depends on objectives. If your goal is awareness and relationship building, community sponsorship works. If your goal is market dominance and immediate presence, co-sponsorship is necessary.

Multan's EV Ecosystem Beyond This Event

Pakistan EV Fest 2026 is one moment, but the ecosystem is building around it.

Charging station rollout plans are in development. Government initiatives are setting timelines. Private sector investments are committed. Smart grid integration is being discussed.

Consumer readiness is increasing. Surveys show growing interest in EVs. Early adopter profiles in Multan match those in larger cities. The main barriers, charging infrastructure and cost, are being addressed.

The competitive landscape is forming now. Existing EV players are establishing positions. Traditional automotive dealers are figuring out adaptation strategies. New entrants and disruptors are emerging.

Market share projections for the next three years show significant growth potential. The brands positioning themselves now will capture disproportionate share.

Pakistan EV Fest has the potential to become an annual fixture. If 2026 succeeds, sponsor interest will grow. Event expansion becomes possible, maybe multiple cities across South Punjab.

What Does This All Means

For brands considering participation: Multan represents an untapped market opportunity with lower competition and higher growth potential than saturated metros. The Community Sponsor tier offers an excellent, affordable entry point. The Co-Sponsor tier provides comprehensive visibility if you're ready for full market entry. Long-term commitment yields compounding benefits as the market develops.

For consumers and EV enthusiasts:

Pakistan EV Fest showcases serious brand commitment. These companies are investing real money. Participation of diverse brands signals market maturity and growing viability. Multan is positioned as a regional EV hub with infrastructure support. You get access to top brands and the latest technologies, all in one place.

For industry stakeholders:

Collaborative ecosystem development is underway with multiple players contributing. Government support is visible through partnerships with the Traffic Police Multan and DHA. Infrastructure development is accelerating beyond just this event. Market conditions are favorable for growth, with policy support and consumer interest aligning.

Conclusion

Multan is happening. The brands participating in Pakistan EV Fest 2026 see it. JeTour put significant money on the table as Co-Sponsor. Jolta Electric, United, Ramza, and EveON committed as Community Sponsors. S/G Digital and Drive.com are amplifying the message.

This isn't just an event. It's the start of Multan's transformation into South Punjab's EV hub. The infrastructure is developing. The government is supportive. The consumers are ready.

2026 is when South Punjab's EV market starts taking shape. The brands showing up now are the ones who'll dominate it. The ones waiting to see what happens will be playing catch-up in two years.

If you're a brand considering EV market entry in Pakistan, pay attention to what's happening in Multan. If you're a consumer interested in electric vehicles, Pakistan EV Fest gives you access to every major player in one location. If you're an investor or stakeholder in Pakistan's automotive future, Multan is where things are moving. For more updates, visit DrivePK.com