Extraction Auto Show 2026: Inside Pakistan's Biggest Auto Exhibition

Picture this the sun is going down over Islamabad. A wall of fountains lights up green and white next to the lake. Behind them, rows of cars sit under string lights an EV, a modified cruiser, maybe a vintage classic your dad would stop and stare at. Kids run past with balloons. Someone's grilling something that smells amazing. Fireworks go off in the distance.

That's not a scene from a movie. That's the plan for Azadi Auto Expo & Family Fun Gala 2026, happening on 15 and 16 August at Downtown ParkView City, Islamabad.

I went through the full event brochure to pull out what's actually confirmed dates, prices, zones, sponsors, so you're not guessing. If you're planning to visit, bring your kids, or book a stall, this covers what you need to know.

What This Event Actually Is

It's a two-day festival built around Pakistan's Independence weekend. The idea is simple: mix car culture with family fun. So instead of a stiff auto show where you just walk past parked cars, you get an EV expo, a food court, a kids' play area, test drives, and shopping stalls all in the same space, all at once.

The venue matters here too. Downtown ParkView City isn't a convention hall. It's an open-air lakeside spot with a promenade and a fountain show that's already become a bit of an Instagram magnet on its own. Add cars, food stalls, and a stage, and you've got a setup that works for a couple looking for a date night and a family with three kids equally well.

The company running it is DriveWorld (Private) Limited, and they've stated their goal plainly: build Pakistan's most engaging Azadi weekend festival, one that mixes mobility, lifestyle, and national celebration into a single weekend out.

Full media and influencer coverage

Media and influencer coverage at Azadi Auto Expo & Family Fun Gala 2026 is built into the event itself, not tacked on after. Organizers are expecting 50-plus influencers and vloggers on-site across the two days, working out of a dedicated Fun & Media Zone set up specifically for content creation. Add to that a projected 10 million-plus reach across digital and outdoor campaigns, plus a media wall and stage mentions built into every sponsorship tier, and it's clear the event is designed to keep circulating online well past the weekend itself. Whether that translates into real audience numbers or stays a projection is something you'd only know after the fact, but the infrastructure for coverage is genuinely there.

Who's Behind It

Four names show up consistently in the brochure, and each one plays a different role.

ParkView City Islamabad: ParkView City Islamabad is the venue partner; they're providing the location itself, along with the lake, the leisure spaces, and that fountain show.

DrivePK: DrivePK.com is managing the event. If you know Pakistan's car market, DrivePK is the classified and media platform where people already buy, sell, and research vehicles. So this isn't some outside events company trying to fake its way into the auto world. It's a platform that already lives in it.

Horwin Pakistan: Horwin Pakistan is the premium sponsor. They make electric mopeds and motorcycles, and their whole pitch is built around performance and Pakistan's shift toward electric mobility.

Eventy: Eventy.pk is handling execution the actual production, stall setup, and hospitality side of things. The part nobody notices unless it goes wrong.

Why Organizers Think This One's Different

A few reasons, straight from their own pitch, and honestly, most of them hold up.

First, timing. Independence Day already puts people in a mood to go out and celebrate. Pairing that mood with a family outing is smart; it's not competing with people's plans, it's built into them.

Second, it's not just cars. You get EV bikes and cars side by side with vintage and modified vehicles, plus actual test drives. That's a wider net than a typical auto show, which usually skews toward one type of buyer.

Third, the audience they're expecting is mixed on purpose: families, working professionals, content creators, and people who just want a nice evening out. That's why you'll see real estate developers and food brands set up next to EV manufacturers. It's less "car show" and more "weekend market with cars in it."

Fourth, and this is the part sponsors will care about most: visibility doesn't stop at a booth. Brands get billboard space, stage mentions, a media wall, and coverage from the influencers attending. So a stall isn't just foot traffic for two days; it's content that keeps circulating after the event ends.

The Numbers, If You Like Numbers

Organizers are projecting:

• Over 100,000 visitors across the two days

• 150-plus brands and exhibitors

• 10-plus experience zones

• A digital and outdoor campaign reaching 10 million-plus

• 50-plus influencers and vloggers covering it

• 1,000-plus test drives

• 20-plus family activities

Worth saying plainly: these are the organizers' own projections, not audited attendance figures. Take them as a sign of ambition and scale, not a guarantee.

The Nine Zones You'll Actually Walk Through

This is where the event stops being an idea on paper and starts being a place you can picture yourself in.

EV Expo electric cars and bikes, front and center. If you've been curious about going electric but never sat in one, this is where you do it.

Auto Show: the main vehicle floor. Everything from daily drivers to the cars people build for shows, not commutes.

Test Drive Arena: exactly what it sounds like. You get behind the wheel before you decide anything.

Azadi Food Pavilion the food court. Melado is one of the vendors called out specifically, so if you're going mainly for the food, that's a name to look for.

Azadi Meena Bazaar: smaller stalls selling handicrafts, gifts, fashion, and cosmetics. This is the shopping side of the event.

Kids Play Arena: inflatables and activities built for younger kids. This is the section that turns "car show" into "family outing."

Fun & Media Zone where the content creators and influencers are set up. If you're into that side of things, this is the section to hang around.

Real Estate:Real Estate Zone housing projects and developers, including master-planned communities. A slightly unexpected addition next to cars and food, but it makes sense given the audience they're targeting.

Lifestyle:Lifestyle Brands clothing, home décor, and other lifestyle stalls rounding out the shopping experience.

Azadi Rally: The Azadi Rally kicks off the Independence Day spirit with a convoy of cars and bikes cruising through the city, flags waving from every window. Participants range from proud vintage classics to sleek modified rides, each adding its own flavor to the parade. It's more than a drive; it's a rolling celebration that pulls spectators out onto the streets to cheer as the convoy passes. Expect route details, timing, and registration info to be shared closer to the event date.

The Brands to Watch For

A few names are worth knowing before you go.

CTM

CTM brings years of hands-on expertise in importing Japanese vehicles, a market Pakistani buyers trust for reliability and resale value. For Azadi Auto Expo & Family Fun Gala 2026, CTM has partnered with DrivePK, adding a dedicated import showcase to the event's lineup. It's a solid pairing: DrivePK handles the platform and audience, CTM brings the vehicles people actually want to see up close.

Jinpeng

Jinping Group of Companies is bringing electric mobility positioned for everyday buyers, the more accessible counterpart to Horwin's premium electric lineup. Seeing both at the same event gives you a real side-by-side on where EV pricing and quality currently stand in Pakistan.

Parca

Parca has officially joined as part of the Aradi Expo marketplace lineup, with a pitch aimed directly at brands: your brand deserves the spotlight. One thing worth double-checking closer to the date is whether Aradi Expo is its own zone inside this event or a separate marketplace tie-in. The brochure doesn't spell that out clearly, so it's worth a quick check with organizers if you're an exhibitor deciding where to set up.

Melado

Melado anchors the food side, and based on early photos, expect a family-focused setup rather than just quick snacks.

Then there's the bike lineup. Cruisers, touring machines, and custom heavy bikes are getting a real spotlight here; organizers are calling it one of the largest two-wheeler showcases the event has hosted. If you're into bikes more than cars, this alone might be worth the trip.

Why the EV Angle Matters More Than It Looks

It's easy to skim past "EV Expo" as just another zone. I don't think it should be skimmed past.

Pakistan's fuel prices have pushed more people to at least consider electric bikes and scooters over the last couple of years, but most buyers still haven't sat on one or taken it for a real ride. That gap between curiosity and actually trying it is exactly what this event is built to close.

Having Horwin and Jinping Group of Companies in the same space, at the same price point, so you can compare directly, is genuinely useful. One is positioned as premium, the other as accessible. Instead of reading spec sheets online, you get to sit on both within twenty minutes of each other. For a market that's still figuring out whether EVs are a fad or the future, that side-by-side comparison is worth more than any ad campaign.

A Few Things to Sort Out Before You Go

Some practical questions that aren't fully answered in the brochure, but worth asking closer to the date:

Is entry free? The materials don't list a ticket price, which usually means free entry for a brand-sponsored public event like this, but it's worth confirming with organizers before you plan your day around it.

Can kids test drive too? The test drive arena is clearly aimed at licensed adult drivers. If you're bringing kids, the play arena is where they'll spend most of their time instead.

Is parking sorted? With 100,000-plus visitors expected across two days, parking near ParkView City could get tight, especially in the evening when the fountain show and fireworks draw bigger crowds. Going early afternoon is probably your safest bet if you want an easy walk-in.

Book Your Stall: What It Actually Costs

If you're a brand considering exhibiting, here's the full pricing straight from the organizers' package sheet.

Azadi Meena Bazaar Pavilion

Standard stall (6' × 6'): PKR 30,000 good for ecommerce brands, handicrafts, gift items

Premium stall (10' × 10'): PKR 50,000 fashion, cosmetics, accessories

Lifestyle Pavilion

Standard (20' × 15'): PKR 150,000 clothing, shoes, home décor

Premium (20' × 30'): PKR 300,000 national lifestyle brands

Azadi Food Pavilion

Food stall (10' × 10'): PKR 50,000 fast food and cafés

Premium food pavilion (20' × 30'): PKR 300,000 restaurant chains

Food court corner (30' × 40'): PKR 450,000 major F&B brands

Real Estate Pavilion

Booth (20' × 20'): PKR 300,000 housing projects

Premium pavilion (30' × 30'): PKR 700,000 developers

Mega pavilion (50' × 50'): PKR 1,300,000 master-planned communities

EV Bikes & Cars Pavilion

EV bike display (20' × 30'): PKR 400,000

EV bike premium pavilion (30' × 30'): PKR 600,000

EV car display (30' × 30'): PKR 600,000

Premium EV pavilion (50' × 50'): PKR 1,000,000 for leading EV manufacturers

Two things to keep in mind. Taxes aren't included in any of these rates, and if you want a custom-built stall or access to the test drive zone, those get billed separately.

If a stall isn't enough and you want your name on the whole event, there are three sponsorship tiers:

Silver PKR 500,000: logo placement and digital mentions

Gold PKR 1,000,000: the same, with better placement

Premium PKR 1,500,000: stage backdrop, media wall, VIP access, influencer coverage, and product placement

Given the price jump between Gold and Premium, Premium mostly makes sense for a brand that already has a marketing budget built around live events. For smaller exhibitors, Silver or a well-placed stall probably gets you more return per rupee.

Getting There

The event runs 15–16 August 2026 at Downtown ParkView City, Islamabad.

For booking or questions, the organizer is DriveWorld (Private) Limited, based at 195 Peshawar Road, Westridge-3, Rawalpindi. You can reach their management team at 0300-8319037, or the sales team at 0336-6078877 or 0317-9599181. Email goes to info@drivepk.com.

If you're going purely to enjoy it rather than to exhibit, go early on either day if you want to avoid the biggest crowds, and plan for kids' entertainment; the play arena alone can eat up a couple of hours.

Should You Go?

If you live anywhere near the Twin Cities, this is shaping up to be one of the bigger Independence weekend events on the calendar. It's not just a car show, and it's not just a family fair it's both, stacked into one weekend, at a venue that already looks good in photos before a single car shows up.

If you're a brand weighing whether to book a stall, the pricing is laid out clearly enough to plan around, and the sponsor lineup ParkView City, DrivePK, Horwin, Eventy.pk suggests this has real backing behind it, not just a good pitch deck.

Either way, mark 15–16 August. Whether you're bringing the kids or bringing a booth, it looks like a weekend worth showing up for. For more updates, visit DrivePK.com