Ferrari Luce 2028: First Electric Ferrari with 1,035 HP, Bold Design, and Real-World Specs

Unveiled in late May 2026, the Luce isn't some cautious hybrid. It's a full EV with four motors, serious power, and a design that has people talking, some excited, others not so much. This is Ferrari stepping into the electric world without forgetting what made them special in the first place.

Why the Luce Matters for Ferrari

Ferrari has built its name on roaring V12s and screaming engines. Going electric means change. But the company sees this as an addition, not a replacement. They still plan to keep combustion and hybrid models strong. The goal? Reach new buyers while staying true to performance roots.

The name "Luce" means "light" in Italian. It fits an EV, but also hints at a brighter future for the brand. Production starts in late 2026, with deliveries likely to roll out in 2027. Pricing ranges from $470,000 to $640,000, depending on the market and options. That's serious money, even for Ferrari.

Power and Performance Specs

Let's talk numbers. The Luce packs four electric motors — one at each wheel — for true all-wheel drive. Total output hits 1,035 horsepower and 730 lb-ft of torque. Ferrari says it sprints from 0 to 60 mph in under 2.5 seconds. Top speed reaches 193 mph.

The rear motors do most of the heavy lifting (around 831 hp combined), while the fronts add precision and torque vectoring. This setup gives drivers sharp control, especially in corners.

A 122 kWh battery feeds the system. Ferrari claims about 330 miles on the WLTP cycle, which translates to roughly 280 miles in real-world EPA testing. Not class-leading for EVs, but impressive for something this powerful and heavy (around 5,000 pounds).

Charging comes via an 800V architecture supporting up to 350 kW. Expect 10-80% in about 25 minutes under good conditions. Ferrari focused heavily on thermal management so the car can deliver full performance lap after lap without fading.

Other tech includes rear-wheel steering, active suspension, and advanced torque vectoring. These should help the Luce feel nimble despite its size. A new Vehicle Control Unit updates dynamics 200 times per second.

Design: Radical Shift with LoveFrom

This is where things get interesting and divisive.

Ferrari teamed up with LoveFrom, the studio from Jony Ive (ex-Apple) and Marc Newson. The result? A smooth, almost minimalist shape that looks nothing like traditional Ferraris. Think flowing lines, a "glass house" cabin, and rounded edges instead of sharp creases.

It's Ferrari's first five-seater with four doors (some reports mention rear-hinged suicide-style rear doors for easier access). The cabin feels spacious and luxurious, aimed at grand touring comfort as much as track performance. Inside, expect high-end materials, intuitive controls, and that signature Ferrari attention to the driver.

Not everyone loves the look. Some call it too plain or "Apple-like." Others see it as a smart evolution for an EV. Ferrari wanted something fresh that works with the electric platform's packaging needs big battery, motors at each corner, room for people and comfort.

How It Drives (Based on Early Impressions)

We don't have full road tests yet, but Ferrari emphasizes this still feels like a Ferrari. They engineered motor sounds to enhance the experience (think amplified natural motor whine, not fake engine noise). There's even a physical launch control lever in the roof.

The focus stays on engagement. Paddle shifters might control torque delivery or regen. Modes range from comfortable to full attack. Active aero helps with both efficiency and downforce.

At nearly five meters long, the Luce acts as a proper grand tourer. It should handle long trips well while still attacking mountain roads or circuits when asked.

Technology and Practical Features

• Battery and Efficiency: 122 kWh pack with high energy density. 75% recycled aluminum in the chassis shows sustainability efforts.

• Interior Tech: Simplified, driver-focused layout. Dedicated app for climate, charging, and status.

• Safety and Comfort: Advanced driver aids, premium audio, and quiet cabin thanks to NVH work.

• Sustainability: More recycled materials and long-term support for battery health.

Ferrari promises strong factory support for high-voltage components over the car's life.

Market Context and Challenges

Luxury EV demand has been softer than expected. Some rivals scaled back plans. Ferrari kept going, betting the Prancing Horse badge and performance will attract buyers.

The Luce targets younger customers and new markets like China. It offers space and usability that traditional Ferraris lack. Think family-friendly grand tourer with supercar speed.

Critics worry about diluting the brand. Share price dipped after reveal. But early orders sound strong, especially from first-time Ferrari buyers.

What Comes Next?

The Luce sits as an addition to the lineup. Ferrari still develops new combustion and hybrid models. By 2030, they aim for 20% fully electric sales.

Expect more EVs later. This first one tests the waters with a bold, expensive flagship.

Final Thoughts

The Ferrari Luce represents a careful but necessary step. It delivers the performance numbers enthusiasts expect while adding space, comfort, and zero emissions. The design might take time to grow on people, but the engineering depth is pure Ferrari.

Whether it becomes a classic or stays polarizing, the Luce proves Ferrari refuses to stand still. Electric or not, the thrill of driving matters most.

This car opens doors to new owners who want Ferrari emotion without the traditional compromises. For loyal fans, it might feel different at first. But drive one, and the connection could still be there.

The electric era brings challenges for every luxury brand. Ferrari chose to lead with something radical. Time will tell if the gamble pays off, but early signs show confidence in Maranello. For more updates, visit DrivePK.com